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How to pronounce discount (audio)


Monster Trucks in Space

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Dictionary definition of discount

To reduce or deduct a certain amount or percentage from the original price or value of something.
"Despite the criticism, he refused to discount his dreams and pursued his passion relentlessly."

Detailed meaning of discount

When an item or service is discounted, it means that the price has been lowered to encourage sales or attract customers. This reduction can be temporary, such as during a sale or promotional period, or it can be a permanent adjustment. Discounting is a common practice used by businesses to stimulate demand and increase customer satisfaction. Additionally, "discount" can also refer to downplaying or disregarding the significance or validity of something, often by considering it as less important or reliable. In this context, discounting involves diminishing the value or credibility of a particular idea, opinion, or information. It implies a lack of consideration or belief in its relevance or truthfulness.

Example sentences containing discount

1. The store decided to discount the price of the product for a limited time.
2. I always discount his opinions because they are usually biased.
3. She tends to discount the importance of physical exercise in maintaining good health.
4. The company decided to discount the older model to make way for the new version.
5. We can't discount the possibility that he may change his mind.
6. They discounted the rumors as mere gossip.

History and etymology of discount

The verb 'discount' is derived from the Old French word 'desconter,' which is a combination of 'des-' (meaning 'away from') and 'conter' (meaning 'to count' or 'to reckon'). In its etymology, 'discount' conveys the idea of subtracting or counting something away from the original value or price. It signifies the act of reducing or deducting a certain amount or percentage from the initial cost or worth of something. The term emphasizes the mathematical aspect of calculating a lower value, often for promotional or economic reasons, such as sales or discounts on merchandise. The etymology of 'discount' underscores the numerical and financial origins of the concept, highlighting its role in pricing and commerce.

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Further usage examples of discount

1. The manager agreed to discount the invoice by 10% due to the delay in delivery.
2. Despite the challenges, she refused to discount her dreams of becoming a successful artist.
3. The store owner decided to discount the seasonal merchandise to make room for new inventory.
4. He discounted the significance of her achievement, claiming it was a stroke of luck.
5. The salesperson offered to discount the price if I purchased the product in bulk.
6. They discounted the effectiveness of the marketing campaign, believing it wouldn't generate enough sales.
7. I cannot discount the impact of her words on my decision-making process.
8. The airline decided to discount the fares for off-peak travel periods.
9. They discounted the negative reviews, believing that the product would still sell well.
10. The company decided to discount the services for loyal customers as a gesture of appreciation.
11. It would be unwise to discount the potential consequences of our actions.
12. The retailer decided to discount the clothing items to attract more customers.
13. They discount the possibility of success, preferring to focus on the potential risks.
14. The company's decision to discount its products led to a significant increase in sales.



reduce, increase, raise, augment


TOEFL 12, High School 10, Money and Finance

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